The New Strategic Brand Management: Advanced Insights and Strategic Thinking [Ne

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Location: Minneapolis, Minnesota

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Number of Pages: 512 Pages

Language: English

Publication Name: New Strategic Brand Management : Advanced Insights and Strategic Thinking

Publisher: Kogan Page, The Limited

Subject: Consumer Guides, Marketing / General, Management, Strategic Planning

Publication Year: 2012

Item Height: 1.1 in

Type: Not Available

Item Weight: 33.9 Oz

Item Length: 9.7 in

Author: Jean-Noël Kapferer

Subject Area: Référence, Business & Economics

Item Width: 7.4 in

Format: Trade Paperback