The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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Release Year: 2012

Book Title: The Luxury Strategy: Break the Rules of Marketing to Build Lux...

Number of Pages: 408 Pages

Language: English

Publication Name: Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands

Publisher: Kogan Page, The Limited

Publication Year: 2012

Item Height: 1.1 in

Subject: Marketing / General, Economics / General, Management, Advertising & Promotion

Type: Textbook

Item Weight: 27 Oz

Item Length: 9.5 in

Subject Area: Business & Economics

Author: Jean-Noël Kapferer, Vincent Bastien

Item Width: 6.4 in

Format: Hardcover