Description: Social Marketing : Behavior Change for Good, Paperback by Lee, Nancy R.; Kotler, Philip; Colehour, Julie, ISBN 1071851640, ISBN-13 9781071851647, Like New Used, Free shipping in the US Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Price: 140.84 USD
Location: Jessup, Maryland
End Time: 2024-11-03T21:26:21.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Social Marketing : Behavior Change for Good
Number of Pages: 576 Pages
Language: English
Publication Name: Social Marketing : Behavior Change for Good
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General
Publication Year: 2023
Features: Revised
Type: Textbook
Item Weight: 29.1 Oz
Item Length: 9.1 in
Subject Area: Business & Economics
Author: Philip Kotler
Item Width: 7.4 in
Format: Trade Paperback
