Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Review Of Marketing ResearchISBN13:9780765621276ISBN10:0765621274Author:Malhotra, Naresh K. (Author)Description:The Review Of Marketing Research Series Provides Current, State-Of-The-Art Articles By The Marketing Field's Leading Researchers And Scholars Unlike Other Research Publications In The Field, Which Impose Major Constraint On Article Length, Rmr Publishes Longer Chapters That Are Not Only Theoretically Rigorous But Also Offer Richer Detail, Including Literature Reviews, Cutting-Edge Methodologies, Empirical Studies, International Developments, Guidelines For Implementation, And Suggestions For Future Theory Development And Testing The Rmr Series Is Edited By Naresh K Malhotra Along With A Distinguished Editorial Review Board Each Contribution Undergoes A Double-Blind Review Process, And Each Volume Represents An Across-The-Board View Of The Full Range Of Current Marketing Research Methodologies Binding:Hardcover, HardcoverPublisher:Emerald Group PublishingPublication Date:2009-12-01Weight:1.15 lbsDimensions:0.7'' H x 10.1'' L x 7'' WNumber of Pages:190Language:English
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Book Title: Review Of Marketing Research
Item Length: 9.7in
Item Height: 0.6in
Item Width: 6.9in
Author: Naresh K. Malhotra
Publication Name: Review of Marketing Research
Format: Hardcover
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2009
Series: Review of Marketing Research Ser.
Type: Textbook
Item Weight: 19.7 Oz
Number of Pages: 216 Pages
