Description: Further DetailsTitle: Using Behavioral Science in MarketingCondition: NewSubtitle: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesISBN-10: 1398606480EAN: 9781398606487ISBN: 9781398606487Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 08/03/2022Description: WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing & Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing & Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing & AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Language: EnglishCountry/Region of Manufacture: GBItem Height: 235mmItem Length: 156mmItem Width: 15mmItem Weight: 440gAuthor: Nancy HarhutGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Using Behavioral Science in Marketing
Title: Using Behavioral Science in Marketing
Subtitle: Drive Customer Action and Loyalty by Prompting Instinctive Respon
ISBN-10: 1398606480
EAN: 9781398606487
ISBN: 9781398606487
Release Date: 08/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 288 Pages
Language: English
Publication Name: Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Subject: Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Commerce
Publication Year: 2022
Item Weight: 15.6 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Nancy Harhut
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
