Marketing Strategy : An Integrated Approach to Online Marketing, Hardcover by...

Description: Marketing Strategy : An Integrated Approach to Online Marketing, Hardcover by Kingsnorth, Simon, ISBN 1398605999, ISBN-13 9781398605992, Brand New, Free shipping in the US "Build an effective and practical strategy with this bestselling guide to marketing, covering everything from automation and analytics to integrating AI. Marketing Strategy is a global bestseller, and a one-stop guide to marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use analytical tools, plus new strategies for third-party data and privacy protection. Marketing Strategy will show you how to effectively select, align and manage channels and operations, to streamline a winning marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, , Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for marketing students and entry-levelto mid-management professionals"--

Price: 109.65 USD

Location: Jessup, Maryland

End Time: 2024-10-12T06:45:58.000Z

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