Marketing Strategy: A Decision-Focused Approach

Description: Marketing Strategy: A Decision-Focused Approach by Walker, Orville C., Jr.; Mullins, John W. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

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Location: Aurora, Illinois

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Binding: Paperback

Weight: 1 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 368 Pages

Language: English

Publication Name: Marketing Strategy : a Decision Focused Approach

Publisher: McGraw-Hill Higher Education

Publication Year: 2010

Subject: Marketing / General

Item Height: 0.5 in

Item Weight: 22.9 Oz

Type: Textbook

Subject Area: Business & Economics

Item Length: 10 in

Author: John Mullins, Harper W. Boyd Jr., Orville C. Walker

Item Width: 8 in

Format: Trade Paperback