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Book Title: Marketing Research : An Applied Approach Thomas C., Taylor, James
Number of Pages: 880 Pages
Language: English
Publication Name: Marketing Research : an Applied Approach
Publisher: McGraw-Hill Higher Education
Publication Year: 1995
Item Height: 1.7 in
Subject: Marketing / General, Marketing / Research
Type: Textbook
Item Weight: 54 Oz
Item Length: 9.4 in
Subject Area: Business & Economics
Author: Thomas C. Kinnear, James R. Taylor
Series: Marketing Ser.
Item Width: 7.6 in
Format: Hardcover