Description: Marketing Management (MindTap Course List) - 6th Edition - Iacobucci - 1DayShip Condition of paperback textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing Ships USPS Ground for Free within 24 Hours Guaranteed Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
Price: 44.95 USD
Location: Douglasville, Georgia
End Time: 2024-10-18T21:39:41.000Z
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Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Number of Pages: 336 Pages
Publication Name: Marketing Management
Language: English
Publisher: Cengage Learning
Publication Year: 2021
Item Height: 0.6 in
Subject: Marketing / General, General, Commerce
Features: Revised
Type: Textbook
Item Weight: 22.4 Oz
Author: Dawn Iacobucci
Subject Area: Business & Economics
Item Length: 10.1 in
Item Width: 8.1 in
Series: Mindtap Course List Ser.
Format: Trade Paperback
