Description: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing, Hardcover by Woodside, Arch G. (EDT); Pattinson, Hugh M. (EDT); Marshall, Roger (EDT), ISBN 1784410802, ISBN-13 9781784410803, Like New Used, Free shipping in the US This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
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Book Title: Field Guide to Case Study Research in Business-to-Business Market
Number of Pages: 350 Pages
Language: English
Publication Name: Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Publisher: Emerald Publishing The Limited
Subject: Marketing / Industrial, Purchasing & Buying
Item Height: 0.9 in
Publication Year: 2014
Type: Textbook
Subject Area: Business & Economics
Item Length: 9 in
Author: Hugh Pattinson
Item Width: 6 in
Series: Advances in Business Marketing and Purchasing Ser.
Format: Hardcover
