Essentials Of Marketing Research 6Th Edition By David Ortinau Paperback 2023

Description: BRAND NEW LOOSE LEAF COPY. BINDER INCLUDED. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.

Price: 49 USD

Location: Lincoln, Rhode Island

End Time: 2024-11-03T16:54:55.000Z

Shipping Cost: 5.38 USD

Product Images

Item Specifics

All returns accepted: ReturnsNotAccepted

Access Code/CD: Not Available

Book Title: Essentials of Marketing Research

International-ISBN: 9781266261503

Original Language: English

Publisher: McGraw-Hill Higher Education

Intended Audience: Young Adults, Adults

Contents::: Same as US Edition

Alternate ISBN: 9781265788049

Product-Type: INTERNATIONAL GLOBAL EDITION

Edition: International Edition

Publication Year: 2023

Type: TextBook

Format: Paperback

Language: English

Packaging ::: Shrinkwrapped Book - Box Packed

Author: Dana E. Harrison, David J. Ortinau, Joseph F. Hair

Cover-Design: May Differ from Original Picture

Features: Global Edition

Genre: Business & Economics

Topic: Commerce