Description: Digital Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem (editor), Yllka Azemi (Editor) Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. This item is previously owned but remains in good shape. All pages are intact, and you can refer to the provided images for a detailed look at its condition. Please take a moment to examine all the photos closely before making a purchase. The exact item depicted in the images is what you will receive. Please note that some books may have inscriptions inside the covers. While every effort is made to capture these in the photos, scanning every page of every book is not feasible. Ensure your eBay address is accurate at the time of purchase. We regret that we cannot modify the delivery address once payment has been processed. Should you have any queries or issues with the items, don't hesitate to get in touch immediately.
Price: 400 AUD
Location: Mckinnon, VIC
End Time: 2024-10-14T21:30:28.000Z
Shipping Cost: 47.05 AUD
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Item Specifics
Restocking fee: No
Return shipping will be paid by: Seller
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
Publication Year: 2017
Type: Textbook
Format: Hardcover
###: 9781522526971
Language: English
Publication Name: Digital Marketing Strategies for Fashion and Luxury Brands
Author: Yllka Azemi, Wilson Ozuem
Publisher: IGI Global
Country/Region of Manufacture: Australia
Subject: Advertising, Marketing, Business, E-commerce Strategies, Social Media Marketing, Marketing Analytics, Digital Marketing, Fashion Industry, Luxury Brand Management, Consumer Behavior, Retail Marketing
