Designing Quality Survey Questions by Sheila B. Robinson (English) Paperback Boo

Description: FREE SHIPPING UK WIDE Designing Quality Survey Questions by Sheila B. Robinson, Kimberly Firth Leonard This book shows the reader how to craft high quality, precisely-worded survey questions that will elicit rich and useful data to help answer their research or evaluation questions. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How researchers ask a question can dramatically influence the answers they receive. This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The authors include numerous examples of questions to illustrate each identified principle of question construction. Author Biography Sheila B. Robinson, Ed.D is an educator, program evaluator, and professional development workshop facilitator whose survey design experience began with assessment design in K12 public education. She is often an invited keynote speaker and workshop presenter at professional conferences, consultant with educational and other organizations on survey design and program evaluation, and adjunct professor of graduate courses in both program evaluation and professional development design and evaluation. Sheila is an active member of the American Evaluation Association (AEA); she is past chair of AEAs Pre-K12 Educational Evaluation Topical Interest Group, Lead Curator for AEAs blog Tip-a-Day-by and For Evaluators, and Coordinator of AEAs Potent Presentations Initiative. Sheila and her husband live in Rochester, NY.Kimberly Firth Leonard, MPA, has built, administered, and taught others about surveys for more than a decade, primarily in the context of program evaluation. Kim is currently the Senior Evaluation Officer at the Oregon Community Foundation where she manages evaluations of several large grant-making initiatives, each of which includes at least one survey-based data collection component. Kim is an active member of the American Evaluation Association (AEA) and was president of the Oregon Program Evaluators Network in 2013. Kim lives in Portland, Oregon, with her husband, their new baby girl, two dogs and cat. Table of Contents PrefaceWhy This TextWhat This Text IsWhat This Text Is NotWho Can Benefit From This TextNavigating This TextA Note About LanguageAcknowledgmentsAbout the AuthorsChapter 1. WHY Quality Surveys and Questions MatterWhat Is a Quality Survey?Why Does Quality Matter?Why Do We Need a Purposeful Survey Design Process?Applying Design Thinking to Survey ResearchA Purposeful Survey Design ProcessAn Iterative ProcessDiscussion QuestionsDesign DrillsExtended LearningPART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONSChapter 2. Planning and PredraftingWhy Survey? The Importance of Establishing PurposeWhat Will Be Measured? Understanding Constructs and IndicatorsWait, Do You Really Need a Survey?What Can Be Measured With a Survey?What Are the Advantages and Limitations of Surveys?Discussion QuestionsDesign DrillsExtended LearningChapter 3. Understanding RespondentsCognitive Tasks Involved in Answering QuestionsRespondent Willingness and Ability to Participate in a SurveyContext and CultureDiscussion QuestionsDesign DrillsExtended LearningPART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONSChapter 4. Sourcing and Crafting QuestionsSourcing Survey QuestionsComposing Question StemsAvoiding Problematic Wording and Question TypesOpen-Ended QuestionsClosed-Ended QuestionsDiscussion QuestionsDesign DrillsExtended LearningChapter 5. Constructing Response OptionsDetermining Appropriate Response OptionsStrategies for Designing Response OptionsDiscussion QuestionsDesign DrillsExtended LearningChapter 6. Special Purpose and Sensitive QuestionsQuestions With Special PurposesSensitive QuestionsDemographic QuestionsDiscussion QuestionsDesign DrillsExtended LearningPART III. KNOWING WHEN A SURVEY IS READY FOR USEChapter 7. Finalizing Questions and Using Pretesting StrategiesWhy Pretest Surveys and Their Questions?How Can Surveys and Their Questions Be Tested Prior to Use?Discussion QuestionsDesign DrillsExtended LearningChapter 8. Pulling It All Together to Maximize ResponseSurvey InstructionsOrder EffectsFormatting the SurveyContacting Potential RespondentsPlanning for AdministrationDiscussion QuestionsDesign DrillsExtended LearningAppendix: Checklist for Quality Question DesignGlossaryReferencesIndex Review "This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research." -- Anne K. Hughes"A one-stop shopping manual to survey design." -- Allison K. Wisecup Review Quote "This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research." Details ISBN1506330541 Author Kimberly Firth Leonard Publisher SAGE Publications Inc Year 2018 ISBN-10 1506330541 ISBN-13 9781506330549 Format Paperback Country of Publication United States Pages 256 Media Book Imprint SAGE Publications Inc Place of Publication Thousand Oaks DEWEY 001.433 Publication Date 2018-08-31 Language English UK Release Date 2018-08-31 NZ Release Date 2018-08-31 US Release Date 2018-08-31 Edited by Susie Wilkinson Birth 1955 Affiliation International Liaison Lead, Marie Curie Palliative Care Institute Liverpool (MCPCIL), Cancer Research Centre, University of Liverpool, Liverpool, UK Position International Liaison Lead Qualifications MD Audience Tertiary & Higher Education Replaced by 9781071918180 AU Release Date 2018-08-30 We've got this At The Nile, if you're looking for it, we've got it. 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