Description: Delta Airlines: Debunking The Myth. Davis, Sidney F. Atlanta: Peachtree Publishers, 1988. Hardcover, 191 pages, diagrams. "A former legal counsel for Delta who is now with an aircraft-leasing firm, Davis takes a thoroughly negative view of the generally popular Atlanta-based carrier. Poor marketing, including failure to computer-network properly with travel agencies when deregulation brought increased competition to the air passenger business, is only the worst of Delta's failings as described here. In almost every budget category: employee compensation, fuel costs, aircraft sell-offs, etc.Delta faces trouble, along with the perils of its poor long-range planning for future equipment and airport facilities, according to Davis. A chronicle of corporate infighting leads into the author's closing prescription for what ails the airline (whose prospects in a recent Business Week article were described in very favorable terms)." - Publishers Weekly
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Location: Mount Ida, Arkansas
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Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Country/Region of Manufacture: United States
Book Title: Delta Air Lines : Debunking the Myth
Author: Sidney F. Davis
Format: Hardcover
Language: English
Topic: General, Aviation / Commercial
Publisher: Peachtree Publishing Company Inc.
Publication Year: 1988
Genre: Transportation, Business & Economics
Number of Pages: 256 Pages
