Description: Introducing the 14th edition of "Consumer Behavior: Building Marketing Strategy" by Del I. Hawkins, Susan Bardi Kleiser, and David L. Mothersbaugh. This textbook, published by McGraw-Hill Higher Education, is a must-have for anyone interested in marketing and consumer behavior. With 814 pages of valuable insights and information, this hardcover book is a comprehensive guide to understanding the topic. The book covers a wide range of topics, including marketing strategy, consumer behavior, and business economics. It is written in English and is suitable for anyone who wants to learn more about these subjects. Whether you are a student, a professional, or just someone who is interested in marketing, this book is an excellent resource that you won't want to miss.
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End Time: 2024-09-28T14:49:34.000Z
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Type: Textbook
Original Language: English
Book Title: Consumer Behavior : Building Marketing Strategy
Author: Del I. Hawkins, Susan Bardi Kleiser, David L. Mothersbaugh
Format: Hardcover
Language: English
Topic: Marketing / General, Consumer Behavior
Publisher: McGraw-Hill Higher Education
Publication Year: 2019
Genre: Business & Economics
Number of Pages: Xix, 814 Pages