Description: Cartier's 'Must de Cartier' collection features the iconic Tank silhouette, crafted in stainless steel and paired with a dependable and low-maintenance quartz movement. The dials are minimalist and are an aesthetic statement, rather than a dedicated time-telling device. The original Must de Cartier Tank came about as a direct product of the quartz crisis in the 1970s. Quartz watches, which until recently had been expensive prestige products, were arriving in droves at very low prices from Japan. Over the course of two decades, this competitive edge took out many watchmaking brands and forced the survivors to substantially reinvent themselves. Some brands like Patek Philippe and Audemars Piguet went upmarket, releasing marketing-heavy watches like the Royal Oak and Nautilus which eventually turned them into unassailable powerhouses. Other brands, such as Cartier, took a leaf out of 'the enemy's' playbook and turned dowmarket and released cheaper and simpler watches. The Must de Cartier became the precursor to today's "fashion watches" - by combining the classic Tank case with bold painted dials, it drew a fashion-forward crowd that didn't care about how the watch worked. While the first examples were made with hand-wound movements, from 1982 these watches began featuring quartz movements.
Price: 2875 GBP
Location: London
End Time: 2024-08-25T13:25:11.000Z
Shipping Cost: 150.86 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 14 days
Return policy details:
With Papers: Yes
With Original Box/Packaging: Yes
Movement: Quartz
Year Manufactured: 2020-Now
Case Size: 25 mm
Case Material: Stainless Steel
Brand: Cartier
Type: Wristwatch
Department: Unisex
