Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Bollywood And Globalization: The Global Power Of Popular Hindi CinemaISBN13:9780415625234ISBN10:0415625238Author:Schaefer, David J. (Editor), Karan, Kavita (Editor)Description:The Field Of Bollywood Studies Has Remained Predominantly Critical, Theoretical And Historical In Focus This Book Brings Together Qualitative And Quantitative Approaches To Tackle Empirical Questions Focusing On The Relationship Between Soft Power, Hybridity, Cinematic Texts, And Audiences Adopting A Critical-Transcultural Framework That Examines The Complex Power Relations That Are Manifested Through Globalized Production And Consumption Practices, The Book Approaches The Study Of Popular Hindi Cinema From Three Broad Perspectives: Transcultural Production Contexts, Content Trends, And Audiences It Firstly Outlines The Theoretical Issues Relevant To The Spread Of Popular Indian Cinema And Emergence Of India's Growing Soft Power The Book Goes On To Report On A Series Of Quantitative Studies That Examine The Patterns Of Geographical, Cultural, Political, Infrastructural, And Artistic Power Dynamics At Work Within The Highest-Grossing Popular Hindi Films Over A 61-Year Period Since Independence Finally, An Additional Set Of Studies Are Presented That Quantitatively Examine Indian And North American Audience Consumption Practices The Book Illuminates Issues Related To The Actualization And Maintenance Of Cinematic Soft Power Dynamics, Highlighting Bollywood's Increasing Integration Into And Subsumption By Globalized Practices That Are Fundamentally Altering India's Cinematic Landscape And, Thus, Its Unique Soft Power Potential It Is Of Interest To Academics Working In Film Studies, Globalisation Studies, And International Relations Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2012-10-29Weight:1.1 lbsDimensions:0.8'' H x 9.3'' L x 6.2'' WNumber of Pages:188Language:English
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Author: Schaefer, David J. (Editor)
Book Title: Bollywood And Globalization: The Global Power Of Popular Hin...
Language: English
Format: Hardcover
Publisher: Routledge
Publication Year: 2012
Item Weight: 1.1 lbs
