Description: Basic Marketing: A Global-Managerial Approach, 11th Edition - Hardcover - GOOD Product Id:025610509X Condition:USED_GOOD Notes:Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
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Book Title: Basic Marketing: A Global-Managerial Approach, 11th Edition
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Author: William D. Perreault Jr., E. Jerome Mccarthy
Publication Name: Basic Marketing : a Global Managerial Approach
Format: Hardcover
Language: English
Publisher: Dorsey Press, T.H.E.
Publication Year: 1992
Series: The Irwin Series in Marketing
Type: Textbook
Item Weight: 62.5 Oz
Number of Pages: 816 Pages